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Ditemukan 1 dari pencarian Anda melalui kata kunci: author="Pasquier, Martial"
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Marketing management and communications in the public sector
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Pasquier, MartialVilleneuve, Jean-Patrick

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the …

Edisi
-
ISBN/ISSN
9781315622309
Deskripsi Fisik
X, 264 p.
Judul Seri
-
No. Panggil
352.748 PAS m