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The online advertising tax as the foundation of a public service internet
Online advertising will soon form the largest share of global advertisement revenues. Google and Facebook netted profits of US $29 billion in 2016. While these two giants control more than 66% of all online advertising revenues complex legal company structures have minimised their tax liabilities. This extended policy report considers where they should be taxed and where the value of their acti…
- Edisi
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- ISBN/ISSN
- 9781911534945
- Deskripsi Fisik
- 98 p.
- Judul Seri
- -
- No. Panggil
- 336.278 FUC o
Perception of visual advertising in different media:from attention to distrac…
Our everyday visual environment is cluttered with advertisements. We come across them in newspapers, magazines, television, and Internet. They can be static, as in print advertisements, or dynamic, as is often the case with TV and Internet ads. The advertising messages are transmitted into the cognitive and affective systems via visual processes. Rather than being a mere input device, the visua…
- Edisi
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- ISBN/ISSN
- 9782889194162
- Deskripsi Fisik
- 124 p.; 23 cm.
- Judul Seri
- -
- No. Panggil
- 302 SIM p
Our master's voice:advertising
“I was an ad-man once,” James Rorty writes in this classic dissection of the advertising industry. Steeped in Rorty’s leftist politics, Our Master’s Voice presents advertising as the linchpin of a capitalist economy that it also helps justify. The book set off tremors when it was published in 1934, perhaps because its author so decisively repudiated his former profession. But Rorty and …
- Edisi
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- ISBN/ISSN
- 9781951399016
- Deskripsi Fisik
- xxxi, 287p.: ill.
- Judul Seri
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- No. Panggil
- 659.1 ROR o
Digital gaming and the advertising landscape
The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited.*Digital Gaming and the Advertising Landscape* explo…
- Edisi
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- ISBN/ISSN
- 9789048538676
- Deskripsi Fisik
- 205p. : ill.
- Judul Seri
- -
- No. Panggil
- 794.8 HER d
Advertising and the transformation of screen cultures
Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global spread of ad agencies, moving image advertisements became a privileged cultural form to make people experien…
- Edisi
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- ISBN/ISSN
- 9789048541560
- Deskripsi Fisik
- 340p.: ill.
- Judul Seri
- -
- No. Panggil
- 659.14 FLO a
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