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Consumer data research
Big Data collected by customer-facing organisations – such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings – account for most of the data collected about citizens today. As a result, they are transforming the practice of social science. Consumer Big Data are distinct from conventional social science data not only …
- Ausgabe
- -
- ISBN/ISSN
- 9781787353886
- Umfang
- 198 .p
- Reihentitel
- -
- Signatur
- 658.8342 CON c
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