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Ditemukan 4 dari pencarian Anda melalui kata kunci: subject="Marketing"
cover
Market relations and the competitive process
Komentar Bagikan
Metcalfe, J. S. (J. Stanley)Warde, Alan.

There has been increasing interest and debate in recent years on the instituted nature of economic processes in general and the related ideas of the market, in particular the competitive process. This debate lies at the interface between two largely independent disciplines, economics and sociology, and reflects an attempt to bring the two fields of discourse more closely together. This book exp…

Edisi
-
ISBN/ISSN
9780719064685
Deskripsi Fisik
214 p. ; 24 cm.
Judul Seri
-
No. Panggil
330 MET m
cover
Typologie des marketing-management
Komentar Bagikan
Seifert, Andreas

Das Relationship Marketing erfreut sich sowohl in der Marketing-Praxis als auch in der Marketing-Wissenschaft einer bereits hohen und weiter steigenden Popularität. Innerhalb des Marketing-Management ist dabei immer häufiger von der Ablösung des klassischen Transaktionsmarketing die Rede. Die damit einhergehende These vom Paradigmenwechsel im Marketing-Management weg vom Transaktionsmarketin…

Edisi
-
ISBN/ISSN
9783631500736
Deskripsi Fisik
266 p.; 22 cm.
Judul Seri
-
No. Panggil
658.8 SEI t
cover
Marketing management and communications in the public sector
Komentar Bagikan
Pasquier, MartialVilleneuve, Jean-Patrick

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the …

Edisi
-
ISBN/ISSN
9781315622309
Deskripsi Fisik
X, 264 p.
Judul Seri
-
No. Panggil
352.748 PAS m
cover
Culture management :Strategy and marketing aspects
Komentar Bagikan
Colb, Bonita M.

"Dr Lukasz Wroblewski's book Culture Management: Strategy and Marketing Aspects clearly recognises that the pressures on the cultural sector in the 21st Century are greater than ever before. Based on robust academic research within a practical industry context, this book addresses all the key issues related to marketing strategy and planning for the cultural industries. It will be an invaluable…

Edisi
-
ISBN/ISSN
9783832543785
Deskripsi Fisik
191 p. : B&W, ill.
Judul Seri
-
No. Panggil
301 COL c