Ditapis dengan
Market relations and the competitive process
There has been increasing interest and debate in recent years on the instituted nature of economic processes in general and the related ideas of the market, in particular the competitive process. This debate lies at the interface between two largely independent disciplines, economics and sociology, and reflects an attempt to bring the two fields of discourse more closely together. This book exp…
- Edisi
- -
- ISBN/ISSN
- 9780719064685
- Deskripsi Fisik
- 214 p. ; 24 cm.
- Judul Seri
- -
- No. Panggil
- 330 MET m
Marketing management and communications in the public sector
This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the …
- Edisi
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- ISBN/ISSN
- 9781315622309
- Deskripsi Fisik
- X, 264 p.
- Judul Seri
- -
- No. Panggil
- 352.748 PAS m
Culture management :Strategy and marketing aspects
"Dr Lukasz Wroblewski's book Culture Management: Strategy and Marketing Aspects clearly recognises that the pressures on the cultural sector in the 21st Century are greater than ever before. Based on robust academic research within a practical industry context, this book addresses all the key issues related to marketing strategy and planning for the cultural industries. It will be an invaluable…
- Edisi
- -
- ISBN/ISSN
- 9783832543785
- Deskripsi Fisik
- 191 p. : B&W, ill.
- Judul Seri
- -
- No. Panggil
- 301 COL c
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